Cendyn acquires digital advertising company WIHP

France: Hotel CRM, marketing and revenue platform Cendyn has acquired WIHP, a digital marketing agency specialising in metasearch companies.

Cendyn’s acquisition of Paris-based WIHP will allow hoteliers to drive income by direct reserving channels.

It builds on Cendyn’s world footprint and establishes a biggest presence in EMEA for the corporate.

Jack Blaha, who earlier this yr was appointed CEO at Cendyn, mentioned: “We’re thrilled to embark on this transformative journey with WIHP. The synergy between each firms is outstanding, and with WIHP’s metasearch prowess, this merger reaffirms our dedication to driving extra demand for our clients’ most worthwhile direct reserving channel.” 

Vincent Ramelli, CEO at WIHP, added: “On the core of this transformative acquisition lies two true digital leaders within the business. Marrying Cendyn’s wealthy heritage with WIHP’s state-of-the-art metasearch experience establishes a brand new epoch within the hospitality business. We’re extremely excited to see what we are able to obtain collectively for our business.” 

The complete WIHP crew shall be retained at Cendyn with Ramelli taking up the position of senior vice chairman of e-commerce enterprise improvement.

Cendyn’s final acquisition was in August 2022 when it acquired DigitalHotelier, a London-based design, income administration and information intelligence agency. Previous to this, Cendyn merged with Pegasus in January of the identical yr.